posted on Tuesday, July 17, 2012 in Blog

Tuesday, July 17th, The Greater Cedar Valley Alliance & Chamber hosted a Campaign Kick-off event to launch their Fulfilling the Vision2 campaign and to unveil their five-year Plan for Regional Growth . The event, held at the Waterloo Center for the Arts, was hosted by Campaign Chairman Thad Nevitt of Deere & Company. A broad-based program celebrated recent accomplishments and Alliance economic development activities presented by Alliance & Chamber CEO, Steve Dust. A presentation of The Plan for Regional Economic Growth was given by Alliance & Chamber Board Chair -elect Kris Hansen. Outgoing Alliance & Chamber Board Chair Hugh Field also made comments.

Among those in attendance were regional businesses and institutions who have already made commitments to the current campaign, those who have participated in the past as well as potential investors in the campaign. The Fulfilling the Vision 2 campaign funds the ongoing efforts of the Alliance & Chamber to support existing local business, attract new business, and aid in the retention, development and attraction of talent to the greater Cedar Valley Region of Iowa.


FtV2 is the follow-up campaign to the successful Fulfilling the Vision initiative of the Greater Cedar Valley Alliance & Chamber. With this new campaign, the Alliance & Chamber will be raising the Cedar Valley to a greater power.

Goals of the campaign are as follows; to develop and strengthen a technology and innovation based regional economy, to act as a catalyst and focal point of effective regional action on economic issues of importance to businesses and institutions throughout the Cedar Valley economic area, and to increase the effectiveness of Alliance organizations.

These goals will be reached through focused efforts in six areas: Workforce and Talent, Business Growth, Advocacy for the Cedar Valley, Increasing Cedar Valley Regional Collaboration, Cedar Valley Business Intelligence and Economic Performance Data, and Reporting Our Success.

The FtV2 Campaign Goal

The goal to raise $4.25 million through the FtV2 campaign will be invested over the next five years in our work to attain the business development goals.

FtV2 ROI Estimates

Most importantly, The Greater Cedar Valley Alliance & Chamber estimates that their efforts will generate 100 opportunities for business expansion, retention and recruitment, at an average of $5 million in value. They are also projecting new jobs with a target floor rate of $19 an hour. These jobs should influence produce $66,975,00 in annual total earnings adding $37,021,302 in annual area consumer expenditures and up to $5,787,220 in annual deposits for area banks.

A website and video have been produced for the campaign and can be viewed at


The Greater Cedar Valley Alliance & Chamber (GCVA&C) is a private, not-for-profit corporation whose investors and members include businesses, institutions, governments and professionals dedicated to continuously improving the economic environment and quality of life in the Cedar Valley.

The Cedar Valley-generally encompassing a 30-mile radius around the Waterloo/Cedar Falls metro-is one economy comprised of thriving corporations, enterprise-level institutions and locally owned businesses, as well as talented, skilled people pursuing careers and enjoying life.