Far Reach Celebrates Fifth Anniversary with Rebranding and Launch of Our Core Values

posted on Tuesday, May 22, 2012 in Blog

Far Reach Celebrates Fifth Anniversary with Rebranding and Launch of Our Core Values

Cedar Falls, Iowa, May 22, 2012 – As it celebrates its fifth anniversary, Cedar Falls-based Far Reach Technologies, Inc. has rebranded and changed its name to Far Reach. The rebranding reflects an expansion of the company's team and services to include marketing and creative.

The name change and service expansion were announced in a blog post from CEO Jason Nissen on May 22. As part of the rebranding effort, Far Reach launched a new website at The company has also implemented Our Core Values, eleven principles that guide Far Reach in its team, client, and community interactions. Far Reach commissioned artist Mike Rohde to create original illustrations depicting these company values. The artwork is displayed throughout Far Reach's Main Street office.

“It's an exciting time at Far Reach,” says Nissen. “We've grown significantly, especially in the past year. With our rebranding and broadened focus, we're now poised to provide even better service for our clients. We have a terrific team, and the new Core Values artwork in our office is a daily reminder of why we founded the company in the first place.”

Five partners founded Far Reach in the spring of 2007 and the company has since grown to employ 14 people full-time. In addition to its new marketing and creative services, Far Reach continues to provide web design and development, custom software development, and mobile development. Far Reach's roster of clients includes John Deere, Lincoln Savings Bank, the Sturgis Falls Celebration, and the Greater Cedar Valley Alliance.