During CO.STARTERS, you’ll develop and fine-tune your idea, critically examining every part of it and tweaking your next steps through real-time feedback from people in the community. Over the ten weeks, we’ll cover the following topics.
Week 1: Knowing Yourself (Introduction, Assumptions, Working Styles, Team Building, Obstacles)
Week 2: Knowing Your Customer (Customer, Problem, Alternatives, Idea Testing)
Week 3: Finding the Right Solution (Solution, Benefit, Advantage, Starting Small, Brand Identity)
Week 4: Getting the Relationship Right (Marketing & Message; Getting, Keeping & Growing Customers)
Week 5: Building Blocks (Distribution, Revenue, Typical Offering, Price)
Week 6: Structures & Systems (Legal & Accounting Considerations)
Week 7: Discovering the Bottom Line (Startup & Ongoing Needs, Fixed & Variable Costs, Break-Even Point)
Week 8: Financial Modeling (Break-Even Point, Sales Projections, Cash Flow, Raising Capital)
Week 9: Planning for Growth (Growth Plans, Goal Setting, Celebration Prep)
Week 10: Celebration!