Made in the Cedar Valley: SciPlay’s Story

The Cedar Valley is full of surprises, including a growing hub of game development. In this Made in the Cedar Valley series, we’re featuring SciPlay, a company that’s been making waves in the world of mobile gaming right here in our own backyard. From a small startup to a global developer and publisher of free-to-play games, SciPlay’s journey is an inspiring example of the Cedar Valley’s innovative spirit.


The Story of SciPlay

Originally founded as Genesis Communications in a small Waterloo studio, SciPlay began as a passion project by a group of recent college grads. Driven by a desire to make video games, they took on an ambitious goal in a place where few others were doing the same. Starting out with an amusement park simulator game, the young team soon found themselves pivoting toward a new and untapped genre: slot machines.

The early years saw the development of CD-ROM-based slot games, where players could purchase new slot content for a one-time fee. As the gaming world evolved, so did SciPlay. The company embraced the shift from physical CD-ROMs to digital platforms, making it easier for players to enjoy their favorite games anytime, anywhere.

Today, SciPlay has grown from its humble beginnings into a free-to-play mobile gaming global powerhouse, employing over 800 people across the world. Despite its growth, the company remains deeply rooted in Cedar Falls, where its flagship game, Jackpot Party, is developed.

The Success of Jackpot Party

Jackpot Party, SciPlay’s number-one social casino game, launched in 2012. Known for its authentic slot machine content and mechanics, Jackpot Party offers players a real casino experience from the comfort of their mobile devices. The game has consistently ranked as a top 10 downloaded app, year after year, making it a key driver of the company’s success and growth.

What makes Jackpot Party such a hit? Chief Technology Officer Forrest Stowe attributes it to “a little bit of luck and a lot of care and attention.” Jackpot Party’s enduring popularity is fueled by a combination of authentic slot content that mirrors the real casino experience and an emphasis on player engagement through LiveOps programs and personalized features.

Shaping the Gaming World Right Here in the Cedar Valley

At SciPlay’s Cedar Falls studio, innovation comes to life in many forms:

Jackpot Party App: This flagship game continues to be a hit, consistently ranking among the top 10 mobile downloads on Google and Apple’s app stores. With its exciting slot gameplay, engaging bonus rounds, and regular updates, Jackpot Party keeps players entertained.

Casino Slot Games: SciPlay is known for its innovative and player-centric LiveOps which are the driving force behind hits like Jackpot Party Casino Slots and Quick Hit Slots, another top game.   LiveOps are regular updates and events that introduce new features and challenges.  LiveOps keep players engaged, generate excitement, and encourage player participation.

In-House Sound & Music Design: SciPlay’s creative process goes beyond visuals. Their in-house music studio produces custom soundtracks and sound effects that add depth and excitement to gameplay.

Where Culture Fuels Success

The culture at SciPlay is the fuel that drives their success. The team believes in breaking molds and bringing diverse talent together to craft memorable experiences. SciPlay’s work environment is built on inclusion, creativity, and plenty of collaboration.

As Kimber Dall, SVP of Human Resources, puts it: “We really want people to come here as they are, with open arms of acceptance and clear communication. Everyone here has high drive, high energy, and thrives on working together. It’s that spirit of teamwork that makes people excited to come to work each day.”

SciPlay’s employee resource groups add to the fun, creating spaces for community, connection, and culture-building activities. From celebrating different cultures to advocating for change, these groups give employees the chance to shape the company’s culture and future.

The company is committed to helping its employees learn and grow. “We have invested in different learning and development initiatives and training opportunities. We’re seeing people progress through the organization, whether it’s linear, or they’re making a drastic change.” Kimber shares. “One colleague started in accounting and is now a project manager on one of our games. It’s all about creating opportunities for people to explore what excites them.”

Rooted in the Cedar Valley

SciPlay’s influence goes beyond gaming as it actively supports the community that helped shape its journey. From partnering with local organizations like Habitat for Humanity to supporting Cedar Valley Pride, SciPlay is dedicated to making a positive impact.

The company also prioritizes local talent by collaborating with area universities and offering internships that often turn into full-time roles. It’s all part of SciPlay’s commitment to grow talent, strengthen the local economy, and create lasting career opportunities right here at home.

SciPlay’s Next Chapter

SciPlay is constantly evolving, with new projects that aim to expand its game lineup and improve player experiences. But, even as the company explores new genres and technologies, it remains true to its Cedar Valley roots.

Through engaging games, a strong community focus, and a culture that values talent and fun, SciPlay truly embodies what it means to be Made in the Cedar Valley.

For more stories of success from businesses that call the Cedar Valley home, stay tuned to our series and visit growcedarvalley.com.

Hear from the Candidates: Iowa State Senator for District 38

Advocacy is a central part of Grow Cedar Valley’s mission to support economic development in the region. As part of these efforts, we reached out to Iowa Senate candidates to understand their perspectives on key economic issues impacting the Cedar Valley. Below, we’ve provided their unedited responses side by side. You can read the full set of responses for each district by visiting the corresponding blog.

Please note that the views expressed by the candidates do not reflect the views of Grow Cedar Valley. As a nonpartisan organization, we do not endorse any candidate or political party.


Economic Development and Business Growth


What federal or state-level policies do you support that would promote economic growth in our region, and how would you advocate for these in your role?


How would you work to secure federal/state funding or grants for infrastructure and economic development projects in our area?


What do you see as the keys to growing our local economy, and if elected how can you help?

 


Workforce Development and Education


What specific actions will you take to improve workforce development programs and align them with the needs of businesses in our state/region?

 


How would you support educational institutions, including community colleges and vocational schools, in preparing students for the jobs of tomorrow?

 


What is your stance on funding and support for Regents institutions, such as the University of Northern Iowa, and how do you see their role in contributing to the state’s educational and economic landscape?

 


Legislative Priorities and Governance


What are your top legislative priorities related to economic development, and how will these benefit our region specifically?

 


How do you plan to work across the aisle to pass legislation that supports economic growth and addresses the needs of the business community?

 


For more information, please contact:

Steve Firman

Director of Government Affairs

steve@growcedarvalley.com

Hear from the Candidates: Iowa House of Representatives

Advocacy is a central part of Grow Cedar Valley’s mission to support economic development in the region. As part of these efforts, we reached out to Iowa House of Representatives to understand their perspectives on key economic issues impacting the Cedar Valley.

Grow Cedar Valley received a joint response from Iowa House Representatives Bob Kressig (District 75), Jerome Amos Jr. (District 62), and Timi Brown-Powers (District 61). Below, we’ve provided their unedited responses.

Please note that the views expressed by the candidates do not reflect the views of Grow Cedar Valley. As a nonpartisan organization, we do not endorse any candidate or political party.


Economic Development and Business Growth


What federal or state-level policies do you support that would promote economic growth in our region, and how would you advocate for these in your role?

How would you work to secure federal/state funding or grants for infrastructure and economic development projects in our area?

What do you see as the keys to growing our local economy, and if elected how can you help?

**Please see below


Workforce Development and Education


What specific actions will you take to improve workforce development programs and align them with the needs of businesses in our state/region?

***This session through the Economic Development budget the Legislature funded the Manufacturing 4.0 grants for businesses.  The program provides grants to small and mid-sized manufacturers with three to 125 employees to assist with the adoption, integration, and purchase of smart technologies in the manufacturing process.  The program was previously funded with federal COVID money.

***The U.S. Department of Labor recently approved the Iowa Office of Apprenticeship under Workforce Development. This office will approve apprenticeships for the state. The office is fully staffed up and has started working with businesses to create apprenticeship programs.

**The business community continually asks for more trained workers. House Democrats have supported through bills and amendments increased funding for education, including post-secondary education (see below for details).

**The business community recognizes that Iowa has a housing shortage, especially affordable housing, because their workers are struggling to find housing. In addition to the People Over Politics housing plan (see below) the Legislature increased the funding for the Housing Renewal Pilot Program this session in the Eco Devo budget to $550,000. The program is for Habitat for Humanity to provide grants to local organizations to rehab blighted homes. The homes are then sold to low and moderate income families.

How would you support educational institutions, including community colleges and vocational schools, in preparing students for the jobs of tomorrow?

What is your stance on funding and support for Regents institutions, such as the University of Northern Iowa, and how do you see their role in contributing to the state’s educational and economic landscape?

***Please see Below


Legislative Priorities and Governance


What are your top legislative priorities related to economic development, and how will these benefit our region specifically?

How do you plan to work across the aisle to pass legislation that supports economic growth and addresses the needs of the business community?

**Many of our answers can be addressed through our People Over Politics plan and/or issues that we have stood up on the floor and spoken about. Below is a list of our People Over Politics, identified bill numbers and other ideas to address your questions.  We are more then open to feedback and would love the opportunity to visit with Grow Cedar Valley members like we have done in the past.  Would also like to know if folks have specific legislative ideas we could draft this coming session.

Economic Development and Business Growth: 

**We work directly with Director Townsend and always make sure the Cedar Valley is at the top if her list.  We have been fortunate to have her and her staff visit our community in person on several occasions. We support any and all efforts of building a Strong workforce.  Some legislation that may help:

  • Bring back collective bargaining, including adding the right to organize to Iowa’s Constitution (HJR 2003 – Jerome and Timi sponsored)
  • Expand unemployment benefits for persons who have been affected by closures and layoffs
  • Prohibit union busting.  I know this varies in our business community, but definitely open to more discussion.
  • Stop culture attacks (LGBTQ, Reproductive Freedom) – makes it harder to recruit and maintain talent. These are areas that push some of our young folks to look elsewhere.
  • Affordable housing legislation.
  • The People of Over Politics Plan also includes:
  • Creating a $15 million tax credit program for affordable housing units, which leverages $23 million more in federal funds.
  • Expanding the first-time homebuyers savings account which offers a tax-free solution for home savings. (HF 697 – all  of us sponsored)
  • Creating a neighborhood grant program for homeowners to make necessary improvements to their homes. Households making $109,000 or less are eligible for up to $20,000.  (HF 693 – all of us sponsored)
  • Child care which I feel the Cedar Valley is Leading in this area. Thanks to Mary Janssen and area Businesses!!
  • Increase the child and dependent care tax credit to match federal credit. (HF 695, Div.I – all 3 of us sponsored)
  • Creating a new Child Care Center and Child Development Home Grant Fund for costs related to the establishment of new licensed child care centers or a new child development home, or the expansion of an existing facility. (HF 695, Div.II – all 3 of us sponsored)
  • Provide a small business child care tax credit, up to $3,000 per employee, per year, to help fund a child care center at the business site. (HF 695, Div.III – all 3 of us sponsored)
  • Allow more families to receive Child Care Assistance (CCA) by increasing the eligible federal poverty level (FPL) from 160% or 200%. (HF 695, Div.IV – all 3 of us sponsored)
  • Adequate funding for public K-12, community colleges, and regent institutions is essential.
  • We all have Opposition to AEA changes and I feel this will have a negative effect on our children and families across Iowa.
  • To address the rising costs of higher education and hold Iowa Regents institutions harmless, House Democrats introduced HF 2352 (all 3 us sponsored):
  • In-state freshman undergraduate attending ISU, UNI, or UI would have the same tuition and fees for all four years (does not apply to out-of-state students or graduate students)

While the freshman class the following year may have higher tuition/fees, it would also be frozen at the same level for four years.

Requires the Legislature to annually pass a supplemental appropriation to the Regents to equal the reduction in tuition and mandatory fees.

**My (Timi Brown-Powers) personal goals this session is to build a balanced budget, assure money is allocated where Iowans need it the most. Continue my work with Representative Kressig on Mental Health and work locally as the new program takes shape. And overall be available and communicate with constituents as we write and pass legislation.


For more information, please contact:

Steve Firman

Director of Government Affairs

steve@growcedarvalley.com

Hear from the Candidates: Iowa’s Second Congressional District

Advocacy is a central part of Grow Cedar Valley’s mission to support economic development in the region. As part of these efforts, we reached out to Iowa Congressional candidates to understand their perspectives on key economic issues impacting the Cedar Valley. Below, we’ve provided their unedited responses side by side. You can read the full set of responses for each district by visiting the corresponding blog.

Please note that the views expressed by the candidates do not reflect the views of Grow Cedar Valley. As a nonpartisan organization, we do not endorse any candidate or political party.


Economic Development and Business Growth


What federal or state-level policies do you support that would promote economic growth in our region, and how would you advocate for these in your role?


How would you work to secure federal/state funding or grants for infrastructure and economic development projects in our area?


What do you see as the keys to growing our local economy, and if elected how can you help?

 


Workforce Development and Education


What specific actions will you take to improve workforce development programs and align them with the needs of businesses in our state/region?

 


How would you support educational institutions, including community colleges and vocational schools, in preparing students for the jobs of tomorrow?

 


What is your stance on funding and support for Regents institutions, such as the University of Northern Iowa, and how do you see their role in contributing to the state’s educational and economic landscape?

 


Legislative Priorities and Governance


What are your top legislative priorities related to economic development, and how will these benefit our region specifically?

 


How do you plan to work across the aisle to pass legislation that supports economic growth and addresses the needs of the business community?

 


For more information, please contact:

Steve Firman

Director of Government Affairs

steve@growcedarvalley.com

Civility in the Workplace

Creating a workplace culture rooted in respect, empathy, and understanding requires a clear and intentional approach. Grow Cedar Valley invited Scott Raecker, Executive Director of The Robert D. and Billie Ray Center at Drake University and former Iowa House Representative, to discuss how integrating civility into daily interactions can strengthen teams and support a positive environment. His talk offered a framework and specific actions that any organization can implement to promote more meaningful and effective communication.


Civility in the Workplace

Understanding the Character Counts Framework

Raecker, a Waterloo native, introduced the Character Counts framework, which serves as a foundation for developing civility across various settings, from classrooms to boardrooms. The framework is built on six pillars:

Care: Demonstrating kindness and compassion towards others.

Trustworthiness: Building a reputation based on honesty and integrity.

Respect: Acknowledging the value of different perspectives and treating others with dignity.

Responsibility: Taking accountability for one’s actions and their impact on others.

Fairness: Making decisions that are just and equitable for everyone involved.

Citizenship: Contributing positively to your community and workplace.

By embracing these six pillars, organizations can create a structured approach to building and maintaining a culture of civility and collaboration.

Practical Strategies for Promoting Civility at Work

Drawing from Raecker’s insights and the Character Counts framework, here are some practical ways your organization can encourage civility within your teams:

Encourage Carefrontation Instead of Confrontation

Unlike confrontation, which often carries a negative connotation, carefrontation emphasizes addressing issues with empathy and respect. It’s about focusing on the behavior or issue at hand, rather than targeting the individual.

He suggests when providing feedback, approach with genuine curiosity. Ask open-ended questions to understand their background, experiences and viewpoints. Identify shared interests, values or goals, even if your specific positions differ. Seek to learn, not just debate.

Build Personal Connections Across the Team

Raecker highlighted the importance of building relationships with colleagues who may have different viewpoints or backgrounds to help  bridge divides and create an environment where diverse perspectives are valued. Personal connections build trust and pave the way for more open and effective communication.

Promote Self-Awareness and Accountability

Civility starts with each individual. Encouraging self-awareness helps team members recognize their own impact on the workplace dynamic.

Leverage the Power of Recognition

Raecker emphasized that a civil workplace is created through intentional actions. Publicly acknowledging those who demonstrate care, respect, and responsibility encourages others to follow suit.

By integrating these takeaways, organizations can start building an environment where respect and civility are the norm. While it may not always be easy, the long-term benefits—such as improved morale, better teamwork, and increased productivity—are well worth the effort.

Bringing it All Together

Scott Raecker provided a powerful reminder that civility is not only a nicety but a necessity for effective teamwork and leadership. Implementing these principles doesn’t require grand gestures; small, consistent actions can transform your workplace. From setting clear ground rules to engaging in carefrontation, these strategies offer a roadmap for creating a more positive and productive work environment.

Let’s Keep the Conversation Going

The journey toward building a more civil and effective workplace doesn’t end here. Join us at the upcoming Opportunity Summit to continue exploring how civility, inclusion, and effective communication can shape the future of our workplaces and communities!

Register Now!